Take Off in Sales and Marketing

This course combination is especially suited if, as a trained engineer or technician, you want to obtain basic knowledge of marketing practices and expand your professional expertise in market-related tasks.

Based on fundamental knowledge of operational decision-making, company strategies, and processes, you are provided with important fundamentals for positioning a company competitively. You learn the essential marketing terms and typical marketing tools. The topics cover the development of marketing concepts, market research, and the application areas of e-commerce.
Learn to apply the fundamental strategies, methods, and tools to utilise efficient marketing for improved results. This knowledge is added by a mixture of theory and practice in project management. This makes you able to independently handle complex technical projects as a sales engineer or key account manager.

For this course package, the following 4 individual courses are required:

• Business Administration I
• Marketing I
• Marketing II
• Project Management

For detailed information, such as contents, face-to-face meetings, and examination prerequisites please refer to course descriptions.

This course package can be recognised to a possible study programme with 20 credit points (ECTS) (if entrance qualifications are met).

Degree:

• Certificate of the Lübeck University of Applied Sciences

Course duration/ application deadlines:

The total duration depends on enrolment in the individual courses and can be flexible.

Course duration:

• Summer term (15/03 – 30/09)
• Respectively, winter term (15/09 – 31/03)
• The time requirement for all courses listed above is approximately 600 hours including face-to-face meetings and assignments

• The application deadlines are February 15 (ST) and August 15 (WT), respectively